06 / SERVICES
Marketing & Online Presence.
Running a venue is a full-time job. So is keeping up with Instagram, apparently. Between planning posts, promoting events and remembering to take photographs before everyone starts eating or drinking, it's easy for marketing to become another job on an already lengthy to-do list.
WHAT I DO
What this involves.
Marketing doesn't need to take over your working week. A bit of planning and some consistency can go a long way, particularly when you've got a clear idea of what you want to achieve.
I work with you to review what you're already doing, understand what you're looking to achieve and develop a realistic approach to promoting your business. That could mean planning your social media activity, putting together a marketing calendar, developing promotional ideas or improving how your business presents itself online.
I can also work on your website, whether that's updating an existing one or building something new. Where photography is needed, I can arrange professional shoots through a freelance photographer I work with.
The aim is to give your marketing a bit more structure and make it manageable alongside everything else involved in running your venue.
AREAS COVERED
What we can work on.
- Marketing strategy & planning
- Social media management & support
- Content creation & scheduling
- Events & promotional campaigns
- Website design & development
- Professional photography
EXPERIENCE
Understanding the business behind the marketing.
My background is in hospitality operations, so I approach marketing with an understanding of what goes on behind the scenes, long before a customer sees anything on Instagram. I understand how difficult it can be to find the time to create content, keep social media active and plan promotions when you're also dealing with everything happening on the floor. I also know how important it is for your marketing to reflect what guests will actually experience when they visit. There's not much point promising something online that the business isn't set up to deliver. I want to work alongside you to develop marketing activity that suits your venue, fits around your team and gives customers a genuine reason to visit.